1. Introduction – Our Data Promise

1.1

At Malena Esencia & Estilo (also “the Company,” “we,” or “our”), we cherish your privacy with the same care and delicacy with which we craft each of our services. All personal information you entrust to us will be handled in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR – EU 2016/679) and the national regulations that implement it.

1.2

This privacy policy—our Data Promise—clearly explains:

• The types of personal data we may collect in the course of our services, whether during your visit to our website, on social media, via email, or in-person or virtual sessions.

• How we protect, store, and use that data, and for what purposes.

• Your rights and how you can exercise them at any time.

1.3

This policy complements the General Terms and Conditions governing the use of our services. Reading it is not only recommended—it is also a way to know us more intimately.

1.4

All legal terms mentioned (such as “personal data,” “data subject,” or “processing”) carry the meaning established by the GDPR. When we say “includes” or “such as,” we mean it without limitation.

1.5

We have drafted this policy in clear, accessible language. Yet, should you ever wish for further explanation or have any questions, you may write to us at [malena5005@gmail.com]. We will be delighted to assist you with warmth and transparency.

1.6

This policy may be updated to reflect legal changes or improvements in our practices. You may always consult the latest version on our website, and if significant updates occur, we will strive to inform you directly.

2. What Personal Data We Collect

At Malena Esencia & Estilo, we only process the data necessary to provide a personalized, secure, and harmonious experience, aligned with our values. This collection occurs through various channels, both digital and personal.

2.1 When We Collect Your Data

We may gather information about you when you:

• Visit our website (including cookies—see section 11);

• Register to create an account or subscribe to our newsletter, special events, or exclusive offerings;

• Make a purchase or book a service;

• Request customer support or technical assistance;

• Participate in surveys, polls, or interactive experiences;

• Communicate with us via email, messaging, or contact form;

• Post content on our social media;

• Or interact with us in any other manner through our official channels.

2.2 What Data We Collect

Information we may collect includes, for example:

• Your name, email, postal address, phone number, and any other details you choose to share;

• Your username and password if you create an account;

• Your purchase history or interests related to our style and wellness programs;

• Technical information, such as IP address and browsing preferences (via cookies).

2.3 About Payments

Payment data—such as credit card details or chosen payment method—is processed solely by secure, certified platforms. We do not store this information, and we only manage it for the time necessary to complete your transaction.

2.4 What We Do Not Collect

Out of respect for your deepest privacy, we do not request or process:

• Sensitive data (religious beliefs, health, sexual orientation, or biometric data);

• Criminal records or judicial information;

• Information of children under 13 (please do not provide such data).

3. How We Use Your Personal Data

At Malena Esencia & Estilo, we handle your data with respect, discretion, and purpose. Every piece of information you share serves only to enhance your experience, personalize your journey, and provide services aligned with your essence.

3.1 We Use Your Data To:

• Deliver tailored content, attuned to your interests and style;

• Share updates: inspiration, programs, exclusive experiences, and heartfelt messages;

• Manage your purchases or bookings, ensuring seamless access and confirmations;

• Enhance our internal processes, communication, aesthetics, and offerings through analysis, internal training, and attentive listening;

• Respond with warmth and efficiency whenever you need support, have questions, or seek guidance;

• Invite you to participate in polls or interactive experiences that enrich your personal journey;

• Record your preferences and purchases to serve you with precision;

• Conduct market research or demographic analyses in aggregate, safeguarding your identity;

• Fulfill our business activity, always within the ethical, legal, and respectful framework that defines our brand.

3.2 Who Uses Your Data

This processing may be carried out directly by our team or, when necessary, with the support of carefully selected collaborators who share our high standards of security and privacy (see section 6).

4. Legal Bases for Our Commitment

At Malena Esencia & Estilo, we process your data with integrity and in accordance with the law. We do so only when a legitimate, clear basis exists. These are the reasons we may process your information:

4.1 Your Free and Informed Consent

By interacting with our website or subscribing, you give us your explicit consent to process your data for legitimate purposes, such as personalizing your experience or sending elegant, meaningful communications.
🌿 You may withdraw it at any time by writing to malena5005@gmail.com, or via the unsubscribe link in every email we send.
Withdrawal does not affect prior legitimate use of your data.

4.2 Other Justified Legal Grounds

When we do not act on explicit consent, your data may be processed because:

• 🔹 It is necessary to fulfill a contract with you, such as a purchase or a personalized service booking;

• 🔹 Legal obligations require it;

• 🔹 We have a legitimate interest, such as improving our services, sending relevant information, or conducting internal research—always respecting your rights and privacy.

5. What Happens if You Choose Not to Share Your Data

At Malena Esencia & Estilo, we only request the data necessary to offer you a personalized, secure experience in line with our philosophy of excellence. Yet we understand that sharing personal information is a conscious choice.

5.1 Sometimes It’s Essential

If we need your data to comply with the law or formalize an agreement with you (for example, to provide a booked service or personalized experience) and you choose not to provide it, we may not be able to proceed. We will inform you clearly if this occurs.

5.2 You Can Still Enjoy Many Experiences

Certain services can be explored without providing personal data. Some exclusive features—such as receiving tailored proposals, attending special events, or accessing private spaces—may, however, be limited.

5.3 Trusted Sources

Occasionally, and always legally, we may access relevant information from public sources or third parties, especially when necessary to provide a quality service. Always with respect, discretion, and aligned with our brand values.

6. Sharing with Soul and Purpose

At Malena Esencia & Estilo, we treat your data as delicate confidences: with respect, care, and only when necessary to provide you a flawless experience.

6.1 Transparency Above All

We will never share your personal data with third parties without a legitimate reason or prior communication.

6.2 Collaborators Aligned with Our Essence

We collaborate with trusted companies—our partner brands and technical providers—to deliver the services you choose with full freedom. These collaborators, our “Essential Allies,” share our vision and adhere to strict data protection standards.

6.3 Who We May Share Your Data With

Occasionally, we may work with:

• Email and newsletter platforms;

• Web analytics tools such as Google Analytics;

• Payment and order management platforms;

• Services for address validation or fraud prevention;

• Marketing, logistics, or customer service agencies;

• Technology integration platforms;

• Social networks or spaces you voluntarily link;

• Any collaborator who helps us serve you better, always under legal and ethical agreements.

6.4 Selection with Care

All third parties collaborating with us are carefully chosen. They must comply with our legal and ethical requirements, even if operating outside Spain or the EU. We remain fully responsible to you.

6.5 Exceptional Cases

We may be legally obliged to share your information if required by competent authorities, such as during legal investigations or to protect the integrity of Malena Esencia & Estilo and its clients.

7. International Transfers – Always with Care

Although Malena Esencia & Estilo has a Spanish soul today, in the future we may work with providers or platforms outside the European Economic Area (EEA) if it enhances your experience or operational efficiency.

7.1 What This Means

Some personal data may be stored or processed on servers outside Europe, but never without protection or safeguards.

7.2 How We Protect Your Data in These Cases

We only transfer data internationally if:

• The destination country has been approved by the European Commission as offering an adequate level of protection (such as certain cases in the U.S. under specific mechanisms);

• Legal contracts and guarantees ensure your data remains protected, even outside Europe;

• Applicable law allows it, always in specific, transparent situations.

8. Your Rights – Because Your Information Has a Soul

At Malena Esencia & Estilo, we believe in the beauty of respect, even digitally. As the holder of your data, you have valuable rights accompanying you at all times. These rights are regulated by law (like the GDPR), and we commit to respecting them with transparency, agility, and care.

You may exercise, among others, the following rights:

8.1 Right of Access

Request a copy of the personal data we hold about you.

8.2 Right of Rectification

Correct any inaccurate or incomplete data. You may do so directly in “My Account” or write to malena5005@gmail.com for personalized assistance.

8.3 Right to Erasure

Request the deletion of your personal data when no longer necessary or if you withdraw consent.

8.4 Right to Restrict Processing

Request a pause in the use of your data in certain circumstances.

8.5 Right to Data Portability

Receive your data in a structured format and transfer it to another organization if desired.

8.6 Right to Object

Object to the processing of your data when we rely on legitimate interests or commercial purposes.

8.7 Right to Lodge a Complaint

If something has not been handled as expected, you may contact the relevant authority. Before doing so, however, we would love the opportunity to assist you directly. Write to us, and we will do our utmost to resolve your query with soul and excellence.

9. How We Store and Protect Your Data – With Responsibility and Elegance

At Malena Esencia & Estilo, we safeguard your data with the same devotion with which we curate each experience we offer.

⏳ How Long We Keep Your Data

Only as long as necessary. We retain your personal data while:

• We need to fulfill a contract with you (for example, a purchase or booked session);

• We have your consent to send communications and updates;

• We have a legal or fiscal obligation to retain them;

• They help us respond to pending inquiries, resolve incidents, or improve services respectfully.

If you wish to delete your account, simply let us know, and we will erase your data as soon as it is no longer legally or technically necessary.

🔐 How We Protect Your Data

Your data is stored in secure environments, protected with SSL encryption and servers with firewalls. We access it only when strictly necessary, using industry-standard measures to maintain security and integrity.

⚠️ Risks

Though we strive to protect your information, no digital system is 100% infallible. Should we detect a breach affecting you, we will inform you immediately. We also recommend keeping passwords secure and not sharing credentials.

10. Third-Party Links – Transparency with Style

Our website may contain links to external pages.

These links are provided for your convenience or inspiration, but…

• They do not imply direct affiliation, nor that we share their values or policies;

• We cannot guarantee how they use your data or their privacy standards.

✦ Recommendation with care: Before providing personal information to any external site, take a moment to review their privacy policy. It is your right… and your power.

11. Cookies – Elegance in the Invisible

On our website, as in everything we do, we want your experience to be seamless, intuitive, and personalized. To achieve this, we use cookies: small files stored on your device that allow us to recognize you, remember you, and enhance what you see.

🍪 Types of Cookies

11.1 Essential Cookies

Necessary for functionality: accessing secure areas, using your cart, or making electronic payments.

11.2 Analytical or Performance Cookies

Help us understand how you navigate the website, how many visitors we have, and what they seek. These allow us to improve daily.

11.3 Functional Cookies

Remember your preferences, language, or time zone. They allow us to welcome you personally and show you what interests you most.

11.4 Segmentation Cookies

Record your visits, sections you explore, and links you follow. They help us fine-tune your experience and, at times, collaborate with third parties sharing our standards.

🌐 Third-Party Cookies

Some external services, like Google Analytics or affiliate platforms, may use additional cookies, beyond our direct control. We carefully select partners aligned with our values and privacy standards.

🧭 Your Choice

You may adjust your browser to block or delete cookies at any time. Note, however, that rejecting some cookies may limit full functionality on certain parts of the website.

12. Questions, Concerns, or Complaints

At Malena Esencia & Estilo, we deeply value your trust. If you have any questions about our privacy policy, concerns about your data, or wish to request clarification, we are delighted to accompany you.

✦ You may write to us at: malena5005@gmail.com
Please indicate if you are outside the European Union so we may guide you appropriately.

Before contacting any external authority, we would appreciate the opportunity to listen and resolve your inquiry personally. Your digital wellbeing is part of our essence.

✦ If you wish to file a formal complaint, you may contact the data protection authority in your country.
In the United Kingdom, for example: the Information Commissioner’s Office (ICO): www.ico.org.uk